Pamela Skaist Levy and Gela Nash Taylor are the founders, meaning the actual women to have created and founded JUICY COUTURE. Trust me when I say these beautiful women are the reason Juicy has a heartbeat - I can not imagine this brand without this twosome. The brand is not just fabric and pencil - I have been there where their style, discussion and opinion is displayed and P&G's Juicy has it's own brand of love, style and opinion. Pam and Gela still rule as they always have. Anyone who comes in now that they are gone can not ever reach the genius that used to touch the Juicy label. They are legends.